Agenda
Homework:
Why Habits Matter
Review KPIs
Sample Sales Activity Tracker
Success Schedule
Success Schedule Template
Inner CEO Meeting
Inner CEO Meeting Handout
Homework:
Week 1 - Session 1: Crafting Your Targeted Goals
Week 1 - Session 2: Discovering Your True Purpose
Week 1- Session 2: Homework
Week 1 - Session 3: Removing Goal Conflicts and Barriers
Week 1- Session 3: Homework
Week 1 - Session 4: Setting Your First Financial Benchmark
Week 1- Session 4: Homework
Week Two Video
Week 2 - Session 1: The Power of a Unified and Differentiated Message
Week 2 - Session 2: Niche Discovery
Week 2 - Session 2: Homework
Week 2 - Session 3: Message Creation
Week 2- Session 3: Homework
Week 2 - Session 4: Mantra
Week 2- Session 4: Homework
Recording from Group Session
Core Blog Post Outline
Group Conversation Exercise Template
Week 3 - Session 1: Packaging
Week 3- Session 1: Homework
Week 3 - Session 2: Storytelling
Week 3 - Session 2: Homework
Week 3 - Session 3: Core Blog Post Creation
Week 3 - Session 3: Homework
Week 3 -Session 4: Pricing
Week 3 - Session 4: Homework
Sample Packages
Week 4 Group Recording
Week 4 - Session 1: Message Validation
Week 4 - Session 1: Homework
Week 4 - Session 2: Networking
Week 4 - Session 2: Homework
Week 4 - Session 3: Crafting Your Networking Script
Week 4 - Session 3: Homework
Week 4 - Session 4: Real-World Testing
Week 4 - Session 4: Homework
Track Your Message Validation Format
Weekly Recording
Networking Script Outline:
Before you get started.... pt 1: The 3 Parts of Sales
Before you get started.... pt 2: How to Make a Sale
Before you get started.... pt 3: How to use Matthew's Material
Week 5 - Session 1: The Sales Process
Week 5 - Session 1: Homework
Week 5 - Session 2: Asking the Right Questions
Week 5 - Session 2: Homework
Week 5 - Session 3: Learn to Sell Through Story
Week 5 - Session 3: Homework
Week 5 - Session 4: Discussing Price & Closing the Deal
Week 5 - Session 4: Homework
Video From 4/17/20
Yes! We Will Still Meet!
Video From Week 7
Reading Financial Statements
Sample Financials
How to Price Yourself
How to Design & Check Pricing on a Service Package
Pricing Calculator
Homework:
Video From Week
Pricing & Profit & Expenses Calculator
Why Cash Is King
Five Tips for Better Cashflow
Prioritizing Expenses As You Grow
When to Hire A Bookkeeper
Homework:
Week 9 Recording
Defining Your Company Culture
Getting An EIN
Legal Formations
Getting a Bank Account & CC Processor
Are You Scalable - Identifying Bottlenecks
Homework:
Week 10 Video
One Page Plan Kick Off
Vision
Mission (General Video)
Mission: Digging Deeper
Finding Your Company Mission Exercise
Submit your Vision & Mission to Stephanie
Recording from Week 11
Objectives
Submit Objectives to Stephanie
Strategies
Submit Strategies to Stephanie
Action Plans
Submit your Action Plans to Stephanie
One Page Business Plan Sample & Template
Watch Steph Building a One Page Plan
Video From Call
Catch Up Week
Video from Week
Week 6 - Session 1: The Real Goal of a Website
Week 6 - Session 1: Homework
Week 6 - Session 2: Create Three Opt-ins
Week 6 - Session 3: Write Your Email Campaign
Week 6 - Session 4: Automated Bookings
Week 14 Video
Week 7- Session 1: Content Leverage
Week 7 - Session 1: Homework
Week 7 - Session 2: Content and Celebrity Creation Wheel
Week 7 - Session 3: Getting Booked on Podcasts
Week 7 - Session 4: Become a PR Powerhouse
Homework
Applying for Podcasts info
Video From Week
Week 8 - Session 1: The Real Key to Traffic
Week 8 - Session 1: Homework
Week 8 - Session 2: Automated Posting
Week 8 - Session 3: Daily Engagement
Week 8 - Session 4: Strategic Following
Homework
Weekly Recording
Week 9 - Session 1: The Power of Testimonials
Week 9 - Session 1: Homework
Week 9 - Session 2: Getting Your First Testimonial
Week 9 - Session 3: LinkedIn
Week 9 - Session 4: Google Local
Homework to Submit to Stephanie
Week 17 Playback
How to Hire Overview
Keys to Hiring Right
Most Common Mistake After Hiring
When to Hire
Homework to Submit to Stephanie
Week 18 Recording
What is Leadership
What is DISC & Driving Forces
Who's Responsible for DISC?
Why Driving Forces Matter As a Leader
The Fine Line of a Leader
Creating a Culture Fit
Core Values & Leadership
Mission & Core Values Exercises
Homework to Submit to Steph
Recording From Week
Who to Hire Intro
Behaviors (DISC) Pt 1
Behaviors (DISC) Pt 2
Behaviors (DISC) Pt 3
Behaviors (DISC) Pt 4
Intro to Driving Forces & Motivators
The Driving Forces & Motivators
Creating Job Descriptions
Sample Job Description
Homework to Submit to Steph
Recording From Week
A Disclaimer
How Will They Apply...
Designing Your Job Ad
Sample Job Ad
Promoting Your Job Ad
Promoting Your Job Ad Addendum
Reviewing Applications
Sample Review Criteria
The Interview Process
Sample Hiring Process
Interview Process Checklist
Homework Due to Steph:
Recording from Week
Catch Up Week
Recording
Onboarding 101
3 Keys to Rentention
Training Timeline
Easily Creating & Logging Standard Operating Procedures (SOPs)
How to Train Your Team to be Self-Sufficient
The Path of Progression
Homework To Steph
Recording from Week
Marketing Mistakes & Keys to Success Overview
Introduction & Most Common Mistake
"Jumping Off a Bridge" Syndrome
Reacting to Dropped Sales with Marketing
Thinking "Marketing = Sales"
Failure to Vary or Innovate
Making a Persuasive Argument
Focus Your Marketing
No One & Done in Marketing
Use A/B Testing
Connect Everything
Conducting Market Research
Outsourcing Your Marketing
Homework to Steph
Recording
Introduction
Craft Your Marketing Message
Know Your Brand (Subset of Message)
Building a Target Market
The Target Market Masterclass
Target Market Masterclass Powerpoint
Target Market Template - B2B & B2C
Sample Marketing Plan
Websites to Visit & Questions to Ask
Homework Due to Stephanie
Video from Week
Video From Week
