Course curriculum

  • 1

    The Done-For-You Marketing Plan

    • How to Make The Most Of This Plan

    • The Pieces of Your Plan

    • The Secret Weapon to Continued Marketing Success

    • How to Set Up Your KPI Tracker
  • 2

    Week 1: Keys to Marketing

    • To Do This Week

    • Why Goal Setting and Marketing

    • The Goal Setting Checklist

    • Types of Goals

    • Goal Setting Categories

    • The Goal Setting Test

    • Introduction: The 3 Ms

    • Marketing Mistakes & Keys to Success Overview

    • Introduction & Most Common Mistake

    • "Jumping Off a Bridge" Syndrome

    • Failure to Vary or Innovate

    • Marketing Is Only As Strong

    • The CMO Meeting

    • How The Masterminds Work!

    • Get Unlimited Spark Labs
  • 3

    Week 2: Market Research

    • To Do This Week

    • Building a Target Market

    • Target Market Template - B2B & B2C

    • Finding Your Niche

    • Target Market Research UPDATED HOW-TO's 1 of 4

    • Updated Target Market Research UPDATED Video 2 of 4

    • Target Market Research UPDATED 3 of 4

    • Target Market Research UPDATED Helpful Links and Info

    • Websites to Visit & Questions to Ask

    • Target Market Research UPDATED 4 of 4

    • Conducting Market Research

    • Use A/B Testing

    • Expanding On Your Niche - Bonus Exercise
  • 4

    Week 3: Building Your Marketing Message

    • To Do This Week

    • Craft Your Marketing Message

    • Know Your Brand (Subset of Message)

    • Brand Document Overview

    • Sample Brand Documents

    • Focus Your Marketing

    • Making a Persuasive Argument

    • Sample Marketing Messages

    • Article on Branding & Colors
  • 5

    Week 4: Auditing Your Assets

    • To Do This Week

    • Marketing Plan Overview

    • Sample Marketing Plan

    • Building Your Action Items and Audit

    • Connect Everything

    • Designing a Revenue-Generating Website

    • Auditing Your Website

    • The Newest Addition - The Funnel

    • Sample Funnel To Fill In
  • 6

    Week 5: Choosing Marketing Techniques

    • To Do This Week

    • No One & Done in Marketing

    • Creating a Social Media Content Creation Cycle

    • The POI Strategy

    • Getting Free PR

    • Leveraging Videos for Marketing

    • The 5 Step System to Generate More Word of Mouth Referrals (Webinar)

    • Pros and Cons of Writing a Book to Market Your Small Business
  • 7

    Week 6: Building Methods of Distribution

    • To Do This Week

    • How to Research Marketing Method Ideas

    • Building Your Baseline

    • Inner CEO Meeting

    • Inner CEO Meeting Handout

    • Putting it All Together

    • Marketing Plan Starter

    • Edit-able Marketing Plan Starter
  • 8

    Bonus Mini Course: What Comes Next?

    • Overview

    • Workbook

    • 1. Knock Out Your Marketing Plan Video One - Why Systems Matter-1

    • 2. Knock Out Your Marketing Plan Video Two - Systems For Your Data-2

    • 3. Knock Out Your Marketing Plan Video Three - Systems For Your Time-3

    • 4. Knock Out Your Marketing Plan Video Four - Systems And Your Tools-4

    • Ashlee Contact Info